Case Study: E-commerce Eases COVID Disruption

Brick-and-mortar shops have been working to recover takings lost when forced to close for three months. With a localised lockdowns appearing the UK, should all retail businesses be focusing their efforts online instead? The latest case study from GOV.UK appears to answer this question:

OLLY’S Love For Olives

Online sales soared by 800% for London-based start-up, OLLY’S, after losing 40% of its monthly revenue overnight due to the Coronavirus pandemic.

Founded in his parents’ kitchen three years ago, a love of olives inspired Olly Hiscocks to create the world’s first unpasteurised olive snack pouch. He quickly went from selling them at Richmond’s Duck Pond Market to supplying major airlines and over 8,000 global stocking points.

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Department for International Trade Step In 

Due to growing demand for nutritional snacks, Olly had just decided to expand his company’s portfolio to include nuts and pretzels when the pandemic hit.

Forced to furlough staff in order to stay afloat, OLLY’S sought advice from the Department for International Trade about sourcing new exporting opportunities to compensate for the loss of business. This resulted in the company pivoting its effort towards e-commerce with impressive results.

Current Online Retail Sales 

Government sources also confirmed that in June 2020, the proportion of retail sales made online in Britain reduced slightly to 31.8%, following the record 33.3% seen in May, up considerably from the 20.0% reported in February.

Food for thought for those contemplating an online sales initiative for their business.